Privacy Policy

 

Advertising Services Privacy Policy

This section describes the information we collect, use, and share through our Services.

Information Collection and Use

If you are a consumer that downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services, we may collect certain device information including the following:

• Device make, model and operating system;
• Device properties related to screen size & orientation, audio and battery, device memory usage, boot time;
• Device settings related to accessibility features, font size, theme; 
• Carrier;
• Operating system;
• Name and properties of mobile application through which a consumer interacts with the Services;
• Country, time zone and locale settings (country and preferred language);
• City- and/or country-level geolocation data;
• Network connection type and speed;
• IP Address;
• Internet browser user-agent used to access the Services; and
• Advertising IDs (IDFA/GAID).

This device information may be collected across mobile apps and websites over time. We may also combine information we collect with other information we derive through analytical techniques, and we use that combined information to offer the Services. This type of information may include transactional data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations. We may also collect certain types of information automatically (such as IP address, device identifier, browser type, device type), including through the use of Cookies. You can control or disable the use of cookies at the individual browser level on your device.

Using the information we collect, we are able to deliver the Services, improve them, and research and develop new ones.

Information Sharing

We may share information we collect or derive with third parties for the following purposes:

• With service providers that perform services on our behalf;
• With our affiliates;
• To provide our clients with the Services, such as to deliver relevant advertising, and to provide attribution;
• For analytics and research purposes;
• In response to subpoenas, court orders, or other legal processes;
• To protect our or a third party’s legal rights or to defend against a legal claim; and
• As part of a business transfer such as a merger, acquisition, or at bankruptcy.

Sharing With Third-Party Partners and Customers

We work with third party companies who help us provide and improve our Services or who use advertising or related products.

Advertising, Measurement and Analytics Services (Non-Personally Identifiable Information Only).

We may provide these partners with information about the reach and effectiveness of their advertising without providing information that personally identifies you, or if we have aggregated the information so that it does not personally identify you. For example, we may tell an advertiser how its ads performed, or how many people viewed their ads or installed an app after seeing an ad.

Service providers and other partners

We transfer information to service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.

Manage Your Privacy Choices:

To limit collection of information from mobile devices, including location data, please visit your device’s settings to set the “Limit Ad Track”, “Location Based Services,” or other similar feature on your device. For detailed instructions see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). 

To see or manage the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores: